Repower America put together this video (also embedded below) in defense of the Clean Air Act, which was passed40 years ago. To capture the simple idea that clean air belongs to all of us, and not pollution spewing businesses, Repower America collected pictures and videos of supporters with handmade signs. I think the final video is an excellent combination of powerful text (both the handmade signs and the digital titles) and the personal, grassroots sentiment. I just received another email asking for supporters to take pictures with signs. I guess it’s a new membership engagement trend. I think it’s a good idea, but we’ll have to see how long it stays fresh if so many people jump on the bandwagon.

Check it out the video and, if you like it, pass it on.