FastCompany takes a look at the Volvo Ocean Race’s social media strategy – and why it’s working to make an esoteric sport a viral hit.

If reading anything even remotely related to sailing or social mdia bores you to tears, still check out the video of the Telefonica crew getting hit by huge waves. The camera is on a gyroscope, but you’ll be able to tell which way is down by watching the direction their feet are pointing.